A concept that began in 2010 in a ramp-up to the 2010 World Cup, the adiCup is a gathering of NYC-based creatives to compete in an annual Adidas-sponsored football tournament in New York City. The likes of companies like Psyop, The Standard, Opening Ceremony, and VICE all competed for the honor of being this year’s champion. Every year, each company has the opportunity to come up with a customized Jersey design for the football players to wear. I had the pleasure to design Psyop's 2014 Jersey that eventually was made into one of the company's T-shirts. Psyop might not have won the tournament, but we definitely won the prize for best Jersey design! Check out the lookbook below!